Point of View: A Retrospective of Joe Sedelmaier backdrop
MovieReleasedEnglish

Point of View: A Retrospective of Joe Sedelmaier

More storyteller than ad man

2009
42 min
Documentary

Overview

As one of his generation's quintessential Mad Men, television commercial director Joe Sedelmaier's work was iconic, dynamic, and instantly recognizable--some twenty to thirty years later, people are still wondering 'Where's the beef?” He turned the advertising world on its brain-damaged head by casting offbeat non-actors in still-unforgettable spots. His brilliant, frequently hysterical commercials for Wendy's, Alaska Airlines, Federal Express and others were snappy slices of cultural quirk that tapped into the Cold War-fearing, corporate workaholic zeitgeist of the '70s and '80s with a sense of humor that cracked billions of smiles, sold billions of burgers, and sped up the default rhythm of time-based media.

Production

Bloggs Productions LTD

Cast & Characters

Joe Sedelmaier

Self

Mike Plante

Self

Charles Mulvehill

Self

John Moschitta Jr. as Self

John Moschitta Jr.

Self

Trevor Groth as Self

Trevor Groth

Self

Bob Garfield

Self

Cliff Freeman

Self

Tim Delaney

Self

John Deighton

Self

Lee Clow

Self

John E. Kelly

Self

Dick Boyell

Self

Directors & Crew

M

Marsie Jacober Wallach

Director

M

Marsie Jacober Wallach

Producer

Screenshots & Stills

Point of View: A Retrospective of Joe Sedelmaier Screenshot 1

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